AJG (Arthur J. Gallagher)

Gallagher (AJG) needed help modernizing multiple digital properties to support its global digital transformation initiative. I contributed UX and interactive design work across core landing pages, campaign experiences, and embedded modules — including custom-built, responsive components used in AJG’s CMS.

I also created a fully interactive flood awareness quiz in Ceros, working directly with marketing and compliance stakeholders to balance storytelling with regulatory accuracy.

 Audience

  • Primary: B2B insurance customers, HR decision-makers, compliance officers
  • Secondary: Individual users seeking specialty insurance (e.g., flood, wildfire)

 My Role

UX/UI Designer — Component Design (Wireframes to Dev Handoff), Landing Pages, Campaign Pages, Ceros Buildout, HTML/CSS Prototyping, Stakeholder Reviews

 Timeline

~1.5 years (2019 – 2021)

 Tools Used

Sketch, XD, Zeplin, Ceros, Ion Interactive, HTML/CSS, JavaScript, Trello, InVision

The Problem

Gallagher was undergoing a large-scale overhaul of its global websites and needed design support to:

  • Modernize the global domain landing page for ease of navigation across regions and services

  • Design a consistent set of page templates for different sub-brands under the AJG umbrella

  • Embed interactive content like quizzes and assessments (e.g., flood awareness) in a way that aligned with corporate and legal standards

  • Reduce friction for internal teams managing content across multiple platforms

  • Lead development of style guides and brand guidelines to better align with latest UX heuristics and best practices (e.g. Nielsen, WCAG, ADA)

 

 Project Goals

  • Create scalable landing page templates that worked across brands and use cases
  • Improve UX consistency by consolidating page components into reusable modules
  • Translate static concepts into interactive, embeddable HTML/CSS components
  • Build engaging quiz content in Ceros that could be easily edited and reused by internal teams

Design Process

1. Research & Content Audit

  • Reviewed Gallagher’s global sitemap and audited regional differences in navigation, legal copy, and product offerings
  • Worked with stakeholders to define primary user paths and campaign KPIs

2. Wireframing & UI Design

  • Designed high-fidelity mocks of the global domain landing page in Sketch
  • Defined content zones and interaction patterns for hero units, CTAs, and dropdowns
  • Created interactive quizzes in Ceros, building each step with HTML/CSS and visual scripting logic

3. Developer Handoff

  • Used Zeplin for frontend development handoff and CSS spec clarity
  • Wrote inline documentation for Ceros builds to support future updates by internal marketing teams

4. QA & Implementation

  • Embedded final components directly into CMS using raw HTML/JS (e.g., Ion Interactive and other custom tools)
  • Ensured WCAG accessibility, responsive layout integrity, and performance consistency

🏠🌊📝 Outcome & Impact

Core improvements:

  • Drastically increased traffic towards KPI tracked through Ceros API/ Analytics: Newsletter Sign-up Form (Still live today in 2025)
  • Stakeholder-reported improvement in sales confidence

🔗 Flood Awareness